Zoho - Registration Form.
Regional marketing specialist
The central marketing team is a group within ManageEngine, a division of Zoho Corporation. We are dedicated to marketing integrated solutions provided by ManageEngine, and also creating brand awareness, and demand generation in specific markets around the world. We have plans for big growth in the coming years, and are investing in strategic marketing initiatives.
We are seeking a talented, self-motivated and dedicated Marketing Associate to join our team, and work on innovative marketing campaigns and strategies. The ideal candidate will need to have a data-driven approach and will need to get hands-on to accomplish tasks.
The candidate may have to accommodate overlapping work hours with North American time zones
Job responsibilities may include, but will not be limited to:
> Should have a good understanding of basic GTM strategies and practices.
> Be on the top of relevant technology trends. Update marketing data of your region. Provide business intelligence (should have strong data analyses and number crunching capabilities.).
> Write high-quality, tailor made content for continuous improvement of the ManageEngine website - making use of SEO principles, and analysing past data.
> Design and implement email marketing campaigns to acquire new customers. > Analyse data for continuous improvement of email campaigns.
> Conceptualise effective advertisements with copies to create brand awareness, promote brand loyalty, acquire new leads, and educate potential customers.
> Ideate innovative marketing actions such as direct mailer campaigns, social media campaigns, and drip marketing initiatives.
> Develop content for blogs, thought leadership articles, industry stories - and liaise with the PR team to get it published in the right mediums. Also develop creative infographics, webinars and creative videos.
> Work with Manageengine channel partners to support their business requirements and learn/share best practices.
> Work closely with the sales team to understand customers better, identify concerns, improve sales conversions and gain insight. Use this to recommend future course of action.
> Work on a customer segmentation and engagement program
> Identify relevant tradeshows for participation, and ideate on > ManageEngine's own events - from conceptualization, to logistics, and follow-ups
> Define, report on, and optimise key metrics
> 2+ years of relevant work experience in marketing. Experience in B2B/high-tech products/services preferred
> Proven experience working with industry tools and analytics packages including email, web analytics, and marketing automation platforms
> Proven experience writing high-quality blogs and articles
> Superior oral and written communication skills with an innate attention to detail.
> Experience in the online/digital marketing/advertising industry
> At least 2 years of marketing or product management experience in the Internet, software, media and high-tech industries
> Accomplished range of skills from strategic thinking to creative and detailed execution
> Ability to manage time and multiple priorities with a variety of internal and external stakeholders
> Ability to present ideas to various levels of an organization to explain and gain support for initiatives
> The demonstrated ability to work independently and autonomously.